Cimet Software is a team of skilled coders and designers who specialize in creating exceptional digital products in the telecommunications industry. Despite their talent and drive, the company struggled to connect with their outdated visual identity. This mismatch between the brand and its representation hindered marketing efforts, made it difficult to attract new clients, and impacted employee morale. To address these issues, Cimet turned to us for help in redefining, refreshing, and repositioning their brand in order to solidify their place in the competitive tech market.